FirstVisit

Releases

What's new in FirstVisit

New features, fixes, and security updates — published with every meaningful release.

v2.0.1

Narrative & personality polish — less robotic, more human

Improved

Rewritten landing page copy

Hero headline, subheadline, features section, CTA, and dashboard text rewritten with story-driven, conversational language instead of transactional filler.

Improved

Warmer testimonials

Testimonial quotes now include specific outcomes (percentages, concrete fixes) to feel more credible and less generic.

v2.0.0

Self-improving AI — analysis learns from past results

New

Re-analysis with memory

When you analyze the same URL again, the AI now reviews the previous report and acknowledges what you fixed. It only suggests what's still missing — no more repetitive advice.

New

Score deltas on every metric

Trust, clarity, and conversion scores now show ↑/↓ change indicators compared to the previous analysis of the same URL.

New

Score timeline

A new timeline section on every analysis page shows how scores evolved across multiple re-analyses, with per-metric deltas and links to older reports.

Improved

Self-improvement scoring rules

The AI is now explicitly instructed: if improvements are visible, scores must go up. If the page regressed, it notes the regression. The buy rate adjusts accordingly.

v1.9.0

Smarter AI scoring, credible analysis, buy probability

Improved

AI scores now anchor to heuristic baselines

The AI prompt now explicitly instructs the model to start from validated structural scores and adjust based on content quality, preventing scores from randomly dropping after improvements.

Improved

'Would You Buy This?' now shows estimated buy rate

The confidence metric is now an estimated visitor conversion probability (0-100%) instead of a vague confidence-in-answer number. The formula, prompt, and UI all reflect this change.

Improved

Evidence-grounded analysis

Every confusion point, suggestion, and objection now cites a specific page element (headline, button label, missing section) instead of giving generic advice. The AI temperature was lowered from 0.7 to 0.4 for consistency.

Improved

Expanded heuristic scoring

The scoring engine now detects social proof stats, pricing visibility, strong CTA language, and rich content structure — raising the ceiling for well-built pages from ~76 to 90+.

v1.8.1

Hero simplification & pricing CTA boost

Improved

Simplified hero section

Removed benefit bullets, social proof line, and pricing box from above the fold. The CTA now sits directly under the subheadline, keeping the hero focused on one clear message.

Improved

Pricing preview moved below hero visual

A compact pricing pill link replaces the large pricing box, sitting beneath the CTA for quick context without cluttering above-the-fold space.

Improved

Stronger pricing page CTAs

Plan buttons now use action-oriented labels ('Get started', 'Go Pro') with a larger, filled style for improved conversion.

v1.8.0

Trust, pricing, and benefit clarity push

New

Inline pricing preview in the hero

A compact pricing strip now shows all three plan prices ($0 / $29 / $99) directly in the hero so visitors never feel pricing is hidden.

Improved

Benefit bullets above the fold

Three explicit product benefits — trust & clarity scores, conversion prediction, and actionable fix list — are now listed under the subheadline.

Improved

Trust guarantees in social proof

SOC 2 aligned data handling, no credential storage, and cancel-any-time guarantees are now shown alongside the stats and logos section.

v1.7.1

Self-analysis fixes — headline, trust, and clarity

Improved

Benefit-led hero headline

The hero headline now focuses on the outcome visitors care about — understanding why visitors leave and how to convert them — instead of describing the product mechanics.

Improved

Trust indicators near the CTA

Shield, speed, and free-plan badges now sit directly below both the hero CTA and the final CTA so visitors see proof before they click.

Improved

Pricing made visible from the hero

The secondary hero button now links to the pricing page instead of scrolling to features, addressing the 'hidden pricing' objection.

Improved

Sharper features section messaging

The features headline and subheadline now lead with conversion and data-driven language instead of generic wording.

v1.7.0

Homepage redesign — Social Proof & FAQ

New

Social proof section

A new section below the hero displays key stats (2,400+ analyses, 80+ teams, 4.9/5 rating, <60s delivery) alongside client logos and trust badges.

New

FAQ section

Seven common questions are now answered in an expandable accordion on the landing page, reducing friction before signup.

Improved

Optimized page flow

The landing page now follows the recommended conversion layout: Hero → Social Proof → Features → Pricing → FAQ → Final CTA.

Improved

Updated navigation

The header nav now includes a direct FAQ link and prioritizes the key conversion paths.

v1.6.1

Landing page conversion uplift

Improved

Clearer hero value proposition

The landing page headline and supporting copy now explain more directly that FirstVisit AI finds the trust and clarity gaps hurting conversion.

New

Testimonials added near the main CTA

Customer proof cards now sit directly under the hero CTA to build confidence before visitors scroll further down the page.

Improved

Stronger conversion-focused navigation and CTA styling

The header now highlights How It Works, Testimonials, and Pricing, while the main CTAs use more prominent typography and stronger above-the-fold visibility.

v1.6.0

AI Competitor Battle ⚔️

New

AI Competitor Battle

Enter your URL and a competitor's to get a side-by-side AI comparison across Clarity, Conversion, Trust, UX and Messaging — each scored 0–10 with insights.

New

Battle results page

A dedicated results page shows score bars, a verdict, per-dimension insights, strengths for each site, and actionable recommendations.

Improved

Dashboard battle mode

The dashboard URL input now includes a ⚔️ Battle section with a competitor URL field, available on Starter and Pro plans.

Fix

Form validation conflict

Clicking Analyze or Roast no longer triggers a browser validation error on the competitor URL field.

Fix

Responsive layout on dashboard & battle

Buttons wrap properly on small screens, the battle heading stacks vertically on mobile, and score-bar labels resize for narrow viewports.

v1.5.0

Revamped Header, Footer & Preloader

New

Auth-aware header

The site header now detects whether you're logged in — showing a Dashboard button instead of Log in / Get started.

Improved

Sticky glass header

The header is now sticky with a frosted-glass backdrop-blur effect that stays visible as you scroll.

New

Mobile navigation menu

A hamburger menu on smaller screens gives full access to all navigation links and auth actions.

Improved

Multi-column footer

The footer has been redesigned into a structured 4-column layout with Product, Legal, and Account sections.

New

Page preloader

A branded loading screen with an animated FirstVisit logo and progress bar appears on initial page load.

v1.4.0

Security Hardening

Security

Authentication on all API endpoints

Every data-fetching endpoint now verifies the caller's identity and ownership before returning results.

Security

SSRF protection for the website crawler

URLs targeting internal networks, cloud metadata endpoints, and localhost are now blocked before the crawler runs.

Security

Webhook replay-attack prevention

Paddle webhooks are now rejected when the signature timestamp is older than 5 minutes, and hex format is strictly validated.

Security

Security response headers

All responses now include X-Frame-Options, Strict-Transport-Security, X-Content-Type-Options, Referrer-Policy, and Permissions-Policy headers.

Security

Error message sanitisation

Internal error details are no longer exposed to clients — all error responses return generic safe messages while full details are logged server-side.

v1.3.0

AI Redesign Generator & Plan-Based Feature Gating

New

AI Redesign Generator

See an AI-generated before/after view of how your homepage should look — with optimized section order, CTA placement, visual hierarchy tips, and estimated score improvements.

New

Plan-based feature gating

Free, Starter, and Pro plans now unlock different feature tiers. Free users see core scores and a preview; paying plans unlock Roast Mode, Conversion Tips, full personas, and more.

Improved

Updated pricing page

The pricing section now accurately reflects all available features per tier.

v1.2.0

"Would You Buy This?" Verdict

New

"Would You Buy This?" test

Every analysis now includes an AI psychological verdict — Yes, Maybe, or No — with confidence score, objections, and a potential deal-breaker.

v1.1.0

Developer API, Roast Mode & Conversion Tips

New

Developer API & CMS integrations

Pro users can create API keys and integrate FirstVisit analysis into any platform via REST endpoints.

New

Roast Mode

Get a brutally honest, shareable roast of any website with a savagery score and actionable (if painful) feedback.

New

Conversion Tips

Structured, prioritized conversion tips with impact ratings and categories (CTA, trust, clarity, content, navigation, pricing).

Security

API key hashing

API keys are hashed with SHA-256 before storage — raw keys are never persisted.

v1.0.0

Initial Launch

New

AI-powered first-visit analysis

Submit any URL and get trust, clarity, and conversion scores alongside AI persona feedback, journey simulation, and headline optimization.

New

Paddle billing integration

Subscribe to Starter or Pro plans with secure Paddle checkout and usage tracking.

New

Authentication & accounts

Sign up, log in, manage your account, and view analysis history from your dashboard.

Security

Row-level security

All database queries are scoped to the authenticated user with Supabase RLS policies.